Welcome to the Avidity Studio Blog

As developers, we've always relied on simple online tools for daily work. Need to encode something in Base64? There's a tool for that. Want to check DNS records? Quick online lookup. Testing JWT tokens? Another browser tab.

Over time, we started building my own scripts for tasks we did repeatedly—JWT token checks, image compression, text generation for mockups. These weren't complex applications. Just focused utilities that solved specific problems quickly.

Then we realized: if we're building these for ourselves, other developers might find them useful too.

That's how Avidity Studio started. A collection of simple, free tools that do one thing well. No signup walls. No tracking. No unnecessary features. Just utilities that work.

Why Simple Tools Still Matter

With AI everywhere in 2026, you might wonder why anyone needs basic developer tools. Here's the thing: AI is powerful for complex tasks, but sometimes it's overkill.

When you need to quickly encode a string, check if a domain is available, or compress an image, reaching for AI is like using a sledgehammer to hang a picture. It's slower, costs money (API calls add up), and introduces unnecessary complexity.

Simple tools are faster, more predictable, and often more cost-effective. Save AI for the complex problems it's actually good at solving.

What Avidity Studio Offers

We build free online tools for developers:

Domain Research

Domain Name Generator - AI-powered brandable names with availability checking
Domain Auditor - DNS records, SSL certificates, WHOIS data, SEO metrics

Image Optimization

Image Compressor - Reduce file sizes up to 80% without quality loss, all client-side

Developer Utilities

Base64 Encoder/Decoder - Text and file encoding
URL Encoder/Decoder - RFC 3986 compliant URL encoding
JWT Decoder - Decode tokens, view claims, check expiration
Lorem Ipsum Generator - Placeholder text in 10 languages

All tools are free to use. Most process data entirely in your browser (your files never leave your device). No accounts required.

What This Blog Covers

This isn't another web development tutorial site—there are plenty of those. Instead, we focus on practical guides related to the problems our tools solve:

Domain & Branding

Choosing memorable domain names
Understanding DNS records
Domain valuation and research
TLD strategy (.com vs .ai vs .dev)

Performance & Optimization

Image compression techniques
Web performance best practices
Core Web Vitals optimization
Format comparisons (WebP, PNG, JPEG)

Developer Productivity

Working with encodings (Base64, URL)
Understanding authentication (JWT)
Debugging common issues
Building privacy-first tools

We publish weekly—practical guides, tool tips, and insights based on real problems we've encountered and solved.

Our Principles

Privacy by Default Most of our tools run entirely in your browser. Your data stays on your device. For tools that require server-side processing (like domain availability checking), we don't log or store your queries.

No Signup Walls We believe useful tools should be immediately accessible. No forms to fill out. No email verification. Just visit and use.

Always Free Core Features The tools you see are free to use without limits. We're exploring premium features (bulk processing, API access, advanced exports) for power users, but core functionality stays free forever.

Fast & Lightweight We don't use heavy frameworks or bloated bundles. Tools load fast and focus on getting the job done.

What's Next

We're constantly adding new tools based on what we need ourselves and what you request. Coming soon:

JSON Formatter/Validator
QR Code Generator
Color Palette Tool

Our first real article is already live: How to Choose the Perfect Domain Name for Your Project in 2026. It covers domain psychology, TLD trends, and practical selection frameworks backed by research.

Get Involved

Have a tool idea? Found a bug? Just want to say hi? Get in touch and let us know. We built Avidity Studio for developers like us, and your feedback shapes what we build next.

Browse our free tools or dive into our articles below. We're glad you're here.